WildTangent expands relationship with Sony Mobile Communications
WildTangent (www.wildtangent.com) today announced that it has expanded its relationship with Sony Mobile Communications, adding WildTangent Games to selected Xperia™ smartphones and tablets.
WildTangent has been a Sony partner since September 2011 and the WildTangent Games App is currently pre-installed on VAIO PCs and Sony Tablets S and P in Europe. Now, as Sony continues to drive partnership synergies across its divisions, Sony’s Xperia smartphone customers worldwide will have access to WildTangent Games through the Sony Select discovery app, where they access games and can buy, rent or play for free.
All Xperia owners who register with WildTangent will receive free WildCoins, WildTangent’s proprietary digital currency, to use for renting or buying games, or for purchasing in-game items. Premium games are continually added to the WildTangent service with popular titles including Fruit Ninja and SHADOWGUN, and free-to-play titles Babel Rising 3D and Great Little War Game. Games are updated on the go without the user even needing to visit a traditional app store.
“Sony knows gamers better than anyone and this partnership marks a significant new chapter for us,” said Sean Vanderdasson, senior vice president at WildTangent. “Our games will now be available to a huge number of people on premium Sony devices.”
“We’ve been carefully testing our Android service with users and the feedback has been incredible. People don’t want to spend the time downloading individual games. They want to play when they have free moments throughout the day,” continued Vanderdasson. “Our games service delivers the best games seamlessly to users so that we are ready to play when they are. Sony’s new Xperia devices are fantastic products and this is the perfect opportunity to bring our service to more mobile game players around the world.”
Free game sessions and sponsored virtual items are powered by BrandBoost, WildTangent’s advertising platform. WildTangent’s patented virtual currency, WildCoins, works for rental, purchase and in-game item purchases.
WildTangent is a worldwide cross-device games company focused on the distribution and monetization of mobile, social and online games. WildTangent Games is a games service offering thousands of premium games to consumers with WildTangent’s patented technology. Consumers receive free in-game items as well as free play of premium games courtesy of brand advertisers. In addition, consumers can rent games for a fraction of the retail price, with 100% of rental going toward ownership, or buy them outright. WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through “value exchange,” where consumers get the rewards they want, instead of interruptions—and where brands make a lasting consumer impression. WildTangent Studios is a mobile-focused game development studio bringing quality games to the mobile platform and developing new games, characters and fun experiences for everyone with a tablet or smartphone.