AXE

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AXE Deodorant Bodyspray Education—Double Pits to Chesty

WildTangent develops a PC game trilogy, AXE Games Series, to drive mass reach and engagement.

The Results

• Significant increases (over 60%) on understanding of proper application of bodyspray
• Significant increase (over 30% and 35%, respectively) for brand consideration and brand recommendation to a friend
• Double digit sales growth after two years of flat sales