AXE

 

 

AXE Deodorant Bodyspray Education—Double Pits to Chesty

WildTangent develops a PC game trilogy, AXE Games Series, to drive mass reach and engagement.

The Results

  • Significant increases (over 60%) on understanding of proper application of bodyspray
  • Significant increase (over 30% and 35%, respectively) for brand consideration and brand recommendation to a friend
  • Double digit sales growth after two years of flat sales