StarKist

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StarKist Brings Charlie the Tuna to Life in Happy Aquarium

WildTangent integrates StarKist’s advertising icon, Charlie the Tuna, into the Happy Aquarium game.

The Results

• Gameplay – More than 320k players unlocked Charlie within Happy Aquarium
• Engagement – Interaction rate for mini-game was 71%
• Time Spent – Average time spent for the mini-game was 1:35

StarKist Case Study (PDF)