StarKist Brings Charlie the Tuna to Life in Happy Aquarium
WildTangent integrates StarKist’s advertising icon, Charlie the Tuna, into the Happy Aquarium game.
- Gameplay – More than 320k players unlocked Charlie within Happy Aquarium
- Engagement – Interaction rate for mini-game was 71%
- Time Spent – Average time spent for the mini-game was 1:35
StarKist Case Study (PDF)