StarKist

StarKist Brings Charlie the Tuna to Life in Happy Aquarium

WildTangent integrates StarKist’s advertising icon, Charlie the Tuna, into the Happy Aquarium game.

The Results

  • Gameplay – More than 320k players unlocked Charlie within Happy Aquarium
  • Engagement – Interaction rate for mini-game was 71%
  • Time Spent – Average time spent for the mini-game was 1:35

StarKist Case Study (PDF)