We’re happy to announce today that Bill Clifford has been promoted to SVP, GM of WildTangent Media. In addition to running the WildTangent Games Service, we also work with brand advertisers to create engaging ads and promotions within social games on Facebook. These brands reward game players with free in-game virtual goods.
Bill joined WildTangent ten years ago and has been a key driver of the success of the company’s advertising business. With this expanded responsibility, Bill will oversee all functions of WildTangent’s advertising business, drive key growth initiatives across social and mobile gaming, lead international expansion and manage a growing team with offices in New York, San Francisco, Chicago, Redmond, Los Angeles, Toronto and London. Bill will report directly to WildTangent’s CEO, Mike Peronto.
“Bill has been a pioneer of new game advertising models and has been instrumental to the growth of WildTangent,” said Peronto. “His well-deserved promotion reflects WildTangent’s escalating leadership in the industry in creating value for game developers, major brand marketers and consumers worldwide.”
Bill’s ingenuity and awareness of the needs of both advertisers and game developers helped successfully launch BrandBoost, a proprietary ad platform for social games, which has powered more than 200 campaigns on Facebook just one year after launch. Bill and his team’s passion for driving valuable engagement between brands and consumers has resulted in award-winning campaigns for major global brands like Unilever and P&G.