WildTangent was featured on Mashable yesterday afternoon about the integration of Levi’s Curve ID campaign into the popular Facebook game, Mall World. As you may know, in addition to WildTangent Games, the WildTangent Media group works with brand advertisers to integrate their campaigns into social games on Facebook.
The Levi’s campaign just began, and it’s tons of fun for consumers since they can earn free virtual goods in Mall World including their own jeans for their avatar.
Check out the story at http://mashable.com/2011/04/07/mall-world-levis/.
Enjoy the game and find your own personal Levi’s Curve ID in Mall World at http://apps.facebook.com/mallworldgame/.
Watch our video for an example of how you can earn a free virtual item in Mall World.