Many of us have considered casual games to be the ones we play on our PCs. Today they’re still on our PCs, but also on game consoles, phones, tablets, and Facebook. Maybe this is why the annual Casual Connect conference, held in Seattle last week, was bigger and better than ever before! Game developers from around the world flew in to learn and share information about making games faster, better, and more fun for game players.
WildTangent CEO, Mike Peronto, spoke about how advertising can help players get free items and free gameplay. He talked about how game developers can incorporate brand advertising in a way that benefits the game player and game developers. We have heard time and time again from brand advertisers that they don’t want to intrude on game play. They want to be invitational. They want to engage with game players at the right time–and in a way that’s interesting.
Mike shared his experience with All Things D – Wall Street Journal.
Take a look and let us know your thoughts. Whether you are a game player, a developer or an advertising partner, we’d like to hear from you.