If you visited one of our Fashion games on the WildTangent Games Windows service recently, you might have noticed the colorful Bic Soleil razor ads located on both sides of the page. Bic used a new high-profile ad product from WildTangent Media to reach the people searching and playing games on our service. And, there will be more to come.
Bic wanted to promote their Soleil line of razors to our style-conscious gamers and the WildTangent Games’ Fashion category was just the place. This new product allows advertisers like Bic to reach the right gamers and have a larger presence on the service. This targeting has the benefit of connecting our players to products aimed right at them that they might enjoy or find useful.
WildTangent has offered advertising options within the games service for years, including our popular ‘value exchange’ BrandBoost ads and sponsored channels that allow advertisers to reward gamers with free gameplay or in-game items. As with all of our advertising options, ads within our service are non-intrusive and won’t interrupt gameplay.
To learn more about advertising on WildTangent Games, connect with us here.