Tag Archives: BrandBoost

Research Finds Value Exchange Ads Benefit Gamers, Developers And Marketers

In 2011, WildTangent introduced the BrandBoost ad platform that offered game developers an opportunity to place advertising in their games that run on the WildTangent Games service.  We described BrandBoost as ‘value exchange’ ads because they allowed advertisers to reward gamers for viewing ads with items valuable to them, such as in-game items or free […]

Bill Clifford promoted to SVP, GM of WildTangent Media

We’re happy to announce today that Bill Clifford has been promoted to SVP, GM of WildTangent Media.  In addition to running the WildTangent Games Service, we also work with brand advertisers to create engaging ads and promotions within social games on Facebook.  These brands reward game players with free in-game virtual goods. Bill joined WildTangent […]