Tag Archives: Research

Research Finds Value Exchange Ads Benefit Gamers, Developers And Marketers

In 2011, WildTangent introduced the BrandBoost ad platform that offered game developers an opportunity to place advertising in their games that run on the WildTangent Games service.  We described BrandBoost as ‘value exchange’ ads because they allowed advertisers to reward gamers for viewing ads with items valuable to them, such as in-game items or free […]