Tag Archives: WildTangent Media

Research Finds Value Exchange Ads Benefit Gamers, Developers And Marketers

In 2011, WildTangent introduced the BrandBoost ad platform that offered game developers an opportunity to place advertising in their games that run on the WildTangent Games service.  We described BrandBoost as ‘value exchange’ ads because they allowed advertisers to reward gamers for viewing ads with items valuable to them, such as in-game items or free […]

Bill Clifford promoted to SVP, GM of WildTangent Media

We’re happy to announce today that Bill Clifford has been promoted to SVP, GM of WildTangent Media.  In addition to running the WildTangent Games Service, we also work with brand advertisers to create engaging ads and promotions within social games on Facebook.  These brands reward game players with free in-game virtual goods. Bill joined WildTangent […]

WildTangent helps Levi’s open Virtual Fitting Room in Facebook Game Mall World

WildTangent was featured on Mashable yesterday afternoon about the integration of Levi’s Curve ID campaign into the popular Facebook game, Mall World.  As you may know, in addition to WildTangent Games, the WildTangent Media group works with brand advertisers to integrate their campaigns into social games on Facebook. The Levi’s campaign just began, and it’s […]

FATE The Cursed King

Just a few more days–are you ready?

We’re less than a week away from releasing FATE: The Cursed King, the newest–and possibly coolest–game in the FATE saga. For those unfamiliar with the series, FATE is an epic RPG with traditional dungeon-crawling mechanics. Slay monsters, acquire loot, and complete quests for grateful townsfolk. The fourth game in the series is packed with new content: THREE new […]

WildTangent Expands into Bay Area

We announced today we’ve opened a San Francisco office and have brought on board Benjamin Chen as Director of Audience Development and Strategic Partnerships. The expansion reflects our acceleration of our advertising platform into the growing business of social and mobile games. Chen joins our Ad Sales team, which currently partners with numerous Bay Area […]